THE MESSAGE: The choir is all about taking up the torch, continuing the spirit of London 2012 and inspiring people. The choir will be a lasting legacy of the games, echoing it’s sentiments of celebration, achievement and a sense of joining together.
I named the choir I.A.G Choir which stands for inspire a generation which is the motto for London 2012 games. My logo shows the Olympic rings in the original colours but with pink instead of red as this is the main colour of the London 2012 games. The shape around the rings shows an outline of London, as would be seen on a map.
The choir is all about continuing the spirit of the London 2012 Olympics and celebrating the achievements from the events although the Olympics are over, so I showed this through my posters with strap lines to support the image and message.
The first poster is basically just showing off the logo and showing everyone what the name stands for. The other three show the main sections of the Olympics that are empty, the swimming arena, the velodrome and the track and field stadium.
They are empty to show that the Olympics are over but then each strap line introduces the choir with one snappy / catchy statement.
